VMN Central provides an array of online marketing services to help our company build awareness, generate leads and target the right type of customers.

Data Segmentation and Cleansing – VMN develops data management strategies that will cleanse your customer and lead data and augment it with industry demographic data for segmentation.  Our strategies not only address one time clean ups, but also put in place ongoing controls to insure the quality of your data

Lead Nurturing – Connecting with prospects is a basic tenant of marketing.  Building an ongoing communication with your prospects and customers is critical for business success.  Let VMN build a lead nurturing program that delivers the right information to your prospects at the right time

Lead Scoring – You have a name, an email address, maybe a phone number.  How do you know if you should send the lead to your sales team?  And how do your sales reps know which leads to call first?  VMN can build a multi-variable lad scoring programs that insures that you send the right leads to sales at the right time and redirects other leads to nurturing for more development.  VMN lead scoring allows ou to capitalize on the results of your marketing campaigns.

Marketing Operations - The new online marketing campaign looks good, and your peers think its a big step forward.  But is it really better than your old email templates or landing pages?  Are you getting an acceptable return on your marketing investment?  VMN will develop a marketing scorecard that provides you with real insight into your marketing processes.  VMN starts at the beginning by working with you and your constituents to define the metrics that really reflect your business.  We then create scorecard programs and dashboards that accurately reflect how your marketing programs are performing.